Lately, adidas’s collaborative footwear initiative with Parley for the Oceans has been bringing sustainable manufacturing practices into the fold with hyped sneaker models like the Ultra Boost.
While you’ve probably glimpsed the project’s characteristically oceanic blue-green colorways on the e-pages of Highsnobiety, you might not be familiar with the people behind the collaboration. Recently in London, we had the chance to sit down with Parley for the Oceans founder Cyril Gutsch, and adidas Originals Senior Design Director Erman Aykurt.
During our sit-down, Gutsch and Aykurt break down the nuts and bolts of the collaboration, explaining how ocean plastic is turned into shoes, then weighing in on how they feel about the projecting being well-received by sneakerheads and adidas fans.
To see the latest from Parley for the Oceans and adidas, don’t miss their recent pack of new EQT Support ADVs, which included two colorways. The silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled plastic that was collected by Parley from polluted coastal regions, while the outsole is crafted from recycled and re-ground rubber.
For more information on how to support Parley for the Oceans, make sure to sign up for their newsletter.
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