The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below, you’ll find some of the best collections to land in our inbox this month from Japanese outerwear to Korean streetwear. Get to know this diverse array of brands before they’re all massive.
From: London, UK
In a Nutshell: Ethically sourced, 100% cotton fabrics with classical Greek imagery cut to sporty silhouettes.
Key Pieces: Named after the ancient Greek goddess of fame (pronounced fee-me), the brand’s black logo tee is a dark interpretation of our modern obsession. Featuring contrasting red stitching on the side, PHEME’s goddess logo and ‘fama et fama’ on the back.
phenix Mountain Active
From: Tokyo, Japan
In a Nutshell: Immaculately constructed, sturdy outerwear.
Key Pieces: The shaggy boa fleece in cloud gray with a distinguished orange logo is practical, technically-flawless and cozy AF.
From: Seoul, Korea
In a Nutshell: ’90s inspired graphics from Seoul by way of Toronto.
Key Pieces: There’s strong ’90s streetwear inspired graphic references all around, but the light pink hoodie with the ’50s pin-up girl riding a joint is a wave.
From: Las Vegas, USA
In a Nutshell: Well-executed graphic references from a multi-dimensional concept brand.
Key Pieces: Among a strong collection of dystopian imagery, Rally’s green crystal gem tee is 100% cotton and shines brighter than your future.
From: Barcelona, Spain
In a Nutshell: Umbro-goth from an independent music label.
Key Pieces: The yellow tee with ‘To The Sacred Majesty Of Truth’ in large cyrillic text on the front is a nice sports/goth hybrid, and it also comes in black if you don’t want to be so loud with it.
From: Los Angeles, USA
In a Nutshell: Avante-garde garments hinging on themes that explore our mental health.
Key Pieces: The smoked transparent ‘suicide’ coat, (which comes delivered as a framed piece of artwork) has polaroids in the sleeves. A very strong look.
From: Tokyo, Japan
In a Nutshell: Graphic tees with romantic anarchy.
Key Pieces: The oversized ‘Girls Don’t Cry’ is a modern riff on the classic 1999 movie and is backed up by a very clean crushed beer can/tulip motif on the back.