Style
Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Check out our favourite brands this week below, including a hardcore approach to embroidery from Paris, colorful maximalist prints from London and technical precision from Taiwan.

New York Sunshine

From: New York, USA.

In a Nutshell: Surf-inspired graphics as interpreted through the lens of NYC street culture. Also does a literally wavy lookbook.

Key Pieces: The “it’s just like, Dude…” hooded sweatshirt is a perfectly executed reference to this tireless surfing/Internet culture moment from 2007.

Matériel Supply+

From: New York, USA.

In a Nutshell: Niche subculture referencing on hand-made garments and re-used military surplus.

Key Pieces: Repurposed British Military issue Desert camo pants are windproof with ankle drawstrings to tighten/loosen up the silhouette as you please.

Vercetti & Co

From: Atlanta, USA.

In a Nutshell: ’90s-inspired streetwear with contemporary silhouettes from Lil Yachty’s sailing team member Erron Vercetti.

Key Pieces: The blue flames short-sleeve shirt is peak 90s and just on the right side of irony.

FACT

From: Los Angeles, USA.

In a Nutshell: Skatewear brand with a DIY feel and ’80s visual references.

Key Pieces: The heavy 100% cotton ‘Corruption’ tee features a nice lo-fi graphic on the front but it’s the flash of unorthodox colors going down a vertical stripe on the back that really makes this tee pop.

Alive & More

From: London, UK.

In a Nutshell: Chaotic collage and maximalist prints.

Key Pieces: ‘All Eyes On Us’ Jam trousers are almost beyond comprehension. The ultimate statement pants.

OWSLA x SOVRN

From: Los Angeles, USA.

In a Nutshell: Tidy collaboration between Skrillex’s record label/creative collective and LA-based skateboard brand SOVRN.

Key Pieces: Made-in-USA gray flannel with embroidered logo and logo pin. Could be worn as smart or casual and looks soft AF.

Carne Bollente

From: Paris, France.

In a Nutshell: Sexually-liberated embroidery on classic staples.

Key Pieces: Garden party sweater, because nothing says winter warmer like a hand-stitched outdoor orgy on a long-sleeve gray top.

4DIMENSION

From: Taipei, Taiwan.

In a Nutshell: Anti-fashion fashion brand with focus on technical details.

Key Pieces: Zippered track pants are clean and provide the perfect silhouette to wear with looser fitting items.

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