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Luxury Swiss watchmaker Omega signals the next chapter in its renowned history with the opening of its newest production building at the brand’s headquarters in Bienne, Switzerland.

Situated in the same site since 1882, the new building, designed by renowned Japanese architect Shigeru Ban, represents the industry’s most cutting-edge facility for watch assembly, training and quality control.

Boasting an eco-friendly structure built with sustainable Swiss spruce and an ingenious indoor climate and energy concept that spans five floors, the space essentially brings technical innovation and human expertise together for a fully modernized manufacturing process.

The President and CEO of Omega, Raynald Aeschlimann gave his thoughts by saying, “Of course, we have created a truly innovative workspace, but the real value of this new building is efficiency. We have been able to now combine all of our assembly and testing processes under one roof. That means a complete consolidation of work that will help Omega to become much more productive and streamlined than ever before.”

At its core, Omega has installed a fully automated storage system that rises up through three floors. All steps, including watch assembly, making bracelets, shipping, as well as stock and logistics, will now be completed inside the new building. In addition to this, it has been designed for training purposes, enabling the brand to improve the skills of the staff inside.

Furthermore, the new building houses Omega’s quality and technical control processes, including the METAS testing for Master Chronometer certification, where it certifies its watches at the industry’s highest standard for precision, performance and magnetic resistance.

In other watch news, Paul Newman’s Rolex Daytona has sold for a record $17.8 million.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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