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British photographer Rankin has teamed up with The Full Service to create a trio of new beauty films promoting his unisex fragrance, S&X, produced for Rankin by Azzi Glasser of The Perfumer’s Story. The project in turn hones in on what it means to truly desire.

“Desire is universal, it is all embracing and for this campaign I just wanted to show the world that sexuality doesn’t have boundaries,” Rankin revealed when speaking with Daily Front Row. “It’s not just for the young and beautiful, it’s not just heterosexual, it’s all inclusive.”

For this, Rankin presents three clips: one showcasing women, one showcasing men and one showcasing the elderly.

“We’re never finished with a concept. Our ideas are constantly evolving, always changing,” said The Full Service team. “This time we wanted to work the idea of universal sexuality into the S&X ethos. It’s an important message to translate to the world and our unisex perfume was the perfect platform for it.”

After watching the films above and below, you can find the limited edition fragrance available at Harrods, Harvey Nichols and Net-a-Porter, among other retailers.

Be sure to also check out our Rankin podcast if you haven’t listened already:

In related news, Andrea Maack’s “Birch” and “Coven” fragrances embody fall.

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