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Following speculation, Amazon announces its upcoming Lord of the Rings TV adaptation. The company has in turn purchased the rights to JRR Tolkien’s fantasy series for a reported $200 million USD.

The Lord of the Rings is a cultural phenomenon that has captured the imagination of generations of fans through literature and the big screen,” said Sharon Tal Yguado, Amazon’s new head of scripted programming. “We are honored to be working with the Tolkien Estate and Trust, HarperCollins and New Line on this exciting collaboration for television and are thrilled to be taking The Lord of the Rings fans on a new epic journey in Middle Earth.”

The series will not retell the celebrated trilogy, instead it will hone in on storylines that precede the Fellowship of The Ring, which is the novel that acts as the basis for the first part of Peter Jackson’s movie adaptions.

As each season is expected to cost somewhere $100 million USD and $150 million USD to produce, the move ultimately comes as Amazon has been looking to land a big-name challenger to HBO’s Game of Thrones.

In other TV news, here are five ways Netflix can save ‘House of Cards’ without Kevin Spacey.

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