Simon FujiwaraHighsnobietyWho The Baer Mug Blue

Your morning coffee has never been so fun thanks to the Simon Fujiwara x Highsnobiety Who the Baer Mug. This playful design is brought to life with familiar iconography, as Simon Fujiwara applies his signature touches to the iconic artwork. Created in Spring 2020, Who the Baer seemingly has no race, gender, sexuality, or nationality, a concept most recently explored in Fujiwara’s Once Upon a Who? exhibition in Berlin, where the collaborative collection between the artist and Highsnobiety was initially given a physical release. Now, this whimsical merchandise straight from the world of Who is available globally through Highsnobiety Shop for all the world to enjoy.