Market flexes its innovative product design expertise through an exclusive release alongside Havaianas. The joint foray results in a first for the go-to flip-flop provider, as its signature Top silhouette is reimagined with a thermo-reactive surface that changes color from black to red when exposed to heat. Conceptualized by Market founder and creative director Mike Cherman, the thermo-reactive design is a direct nod to the hot sandy beaches of Brazil, where Havaianas calls home. The collaborative flip-flop is detailed with Havaianas iconography on the strap, as well as a co-branded footbed to signal the collaboration.
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60% EVA (ethylene vinyl acetate copolymers). 40% rubber. Thermoreactive surface changes color when exposed to heat. Co-branded logo at the footbed. Havaianas logo at the strap.