Acne Studios are the masters of branding. The whole fashion world is always eager to see what Acne will come up with next. For so many years, the fashion house has managed to push the boundaries of design, dressing us in new silhouettes and shapes.
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Acne Studios is one of the reasons why fashion is obsessed with minimalism. For many, the brand is ground zero for the Scandinavian's hold on our wardrobes. Yet, simply calling Acne Studios clothing "minimalistic" does not tell the whole story. Acne is something slightly more, with the brand's co-founder and creative director, Jonny Johansson, coining the term "maximalist minimalism" to describe his designs. A master of juxtaposition, clothing is contemporary and classic, essential but eccentric. The brand's unpredictable proportions, bold color palettes, custom-made fabrics, and playful designs have become the backbone of our closets over the past two decades.
Led by Johansson, Acne Studios got its start in 1996 as a multi-disciplinary fashion house. Standing for "Ambition to Create Novel Expressions," the Swedish label made a name for itself after giving 100 pairs of raw denim jeans with red stitching to locals in Stockholm. Years later, the brand has expanded its offerings, garnering acclaim for its distinct modernity and Johansson's refreshing view on fashion trends. Specifically, Acne Studios prides itself on its inclusivity and is widely opposed to fashion's celebrity-obsessed culture. The creative director aspires to design clothes for everyone, opting for a more honest and "everywhere" approach to fashion. No matter how much maximalist flair is added to the label's simple designs, the clothing is always accessible, timeless, practical, and chic.
The brand's boxy rain-ready jackets, giant knit cardigans, bright leather goods, workwear trousers, and warm overshirts are easy picks for anyone trying to season-proof their wardrobe. When it comes to quietly luxe staples, Acne Studios remains undefeated.
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