Founded in 1991 by gallerist, fashion editor, and publisher Carla Sozani, 10 Corso Como is a pioneer in high-end conceptual retail. The Milanese store not only carries some of the most covetable designer brands around the globe, it’s also a cultural hub that offers food, drinks, and art installations that perfectly complement the luxurious gear on offer.
This week 10 Corso Como opens its New York City store on the South Street Seaport, offering shoppers and stylish jetsetters a new destination boutique in the heart of the Financial District, which has experienced a cultural resurgence in the past few years. It also happens to be the home of Highsnobiety’s New York office, which is great news for us, but terrible news for our bank accounts.
The new store is 10 Corso Como’s first outpost in North America. Other 10 Corso Como stores are in Shanghai, Beijing, Seoul, and Tokyo. What separates the store from traditional retail is a “slow shopping” approach that encourages clients to hang out in the store for an extended period of time.
It’s not so much about the instant cop as it is about lingering and discovering the context created around the products. Even if you aren’t necessarily in the market for new clothing, there are objects and lifestyle offerings from Seletti x Studio Job, the Lorenzo Petrantoni bookshop, and the Spritz + Bellini café and restaurant. What’s more, the space also happens to be extremely Instagram-friendly, as our photo gallery above shows.
In addition to an exhibit by notable photographer Helmut Newton, titled “Private Property,” the new 10 Corso Como store carries brands like UNDERCOVER, COMME des GARÇONS, Raf Simons, Balenciaga, and cult designer Sies Marjan, whose first full menswear collection makes its debut for the Autumn/Winter 2018 season. Exclusive items from Prada and Alaïa and a kicks section curated by Reign, including an Air Force 1 by artist Joshua Vides, further make the trip downtown worth it.
10 Corso Como New York is located at the Fulton Market Building at 1 Fulton Street. For more information, check out 10corsocomo.nyc.
For more fall shopping inspiration, we asked industry insiders about the best hoodies to buy right now.