With New York Fashion Week in full swing, avant-garde German-Persian designer Boris Bidjan Saberi unveiled a brand new retail venture for his 11 diffusion line in the heart of the Big Apple. Situated in the basement of the designer's main flagship, the space sports a suitably industrial aesthetic, with no natural light and spartan fittings creating a bleak, oppressive atmosphere. Customers need to buzz to be allowed in - creating an exclusive, intimate feel fitting of the designer's esoteric high fashion garb.

Be sure to visit the store if you're in the area and check out 11 by Boris Bidjan Saberi's Fall/Winter 2015 campaign while you're at it.

11 by Boris Bidjan Saberi 494 Greenwich St New York NY 10013

  • Photography:Thomas Welch for Highsnobiety.com

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