Design
Where form meets function
8 more

Amsterdam lifestyle shop 290SQM recently expanded its Istanbul store from 290SQM to 1290SQM, as the company is gearing up to celebrate its 15th anniversary in 2018. In honor of the momentous occasion, owners Ido and Ali have joined forces with after-market customizer Pro Hunter to rework the iconic Rolex Daytona.

The watch was ultimately designed by Garrett Chow, with the goal of the project being to “offer a uniquely elegant and minimal design built on our favorite Rolex platform, the Daytona.” Following a year of work and refinement, Pro Hunter then customized the Rolex Daytona 116520, bringing the timepiece’s vintage heritage to the modern age. All in all, this was accomplished thanks to a final 1960s vintage “Singer dial” design.

There are 15 of the 1290SQM x Pro Hunter x Rolex Daytona watches in existence, each individually numbered on the back case.

For more on the wristwear collaboration, follow here.

In related news, a Supreme x Rolex collab could be on the way next year.

Not NYC, not LA.

What To Read Next