Puffers. Puffers out the side of the wall. On December 3, as the temperatures plummeted across New York City, a crowd filed into Kith’s Lower East Side storefront to warm up and check out Moncler’s latest collab with Craig Green, 5 MONCLER CRAIG GREEN.
Over the last three seasons, Moncler’s Genius project has united designers under one motto: “One House, Different Voices.” Among their talent-packed roster, they’ve handed over the creative reigns to the likes of Pierpaolo Piccioli, Simone Rocha, Fragment Design’s Hiroshi Fujiwara, Palm Angels, and, of course, Craig Green.
For Green, whose own namesake collections have been infused with romantic architectural energy since his days at Central Saint Martins, the partnership with Moncler has always provided an outlet for his most extravagant visions — and that was on full display when he dropped into Kith. For his third iteration of the collab, the London designer unpacked his sprawling, architectural jackets and stretched them across the walls; evoking images of everything from flotation devices to fossilized people forever frozen in time with their puffer coats on.
After a Spring/Summer season that dreamt up tent-like rainjackets, the focus on hyper-functional down jackets that greeted the crowd was a perfect fit in the aftermath of yet another snowstorm. Away from the biting cold air, people balanced their drinks with one hand and pieced through the racks of jackets with another; taking note of the straps and paneling accentuating the unique silhouettes and eyeing the winter-ready black boots made for the collab. On screens, videos of the folding, flattening modules provided a walkthrough worthy of a Marie Kondo infomercial and glass boxes housed our new must-cop Christmas idea: miniature humans fit in the new collection.
Like any good launch event hosted in the heart of Manhattan, the crowd was a mix of streetwear aficionados and celebrities shopping for the winter coat to perfect their fit. We caught sight of former NFL wide receiver Victor Cruz, BMX phenom Nigel Sylvester, jeweler Greg Yuna, and musicians Smoke DZA and Joey Badass as the night wore on. As the drinks flowed and matcha-and-marshmallow ice cream cones were scooped up against a backdrop of Green’s sculptural new creations, it was clear that 5 MONCLER CRAIG GREEN had struck a note of genius yet again just in time for winter to really hit.
5 Moncler Craig Green is available online now at Moncler.com, and in Moncler boutiques and selective wholesale networks worldwide.