Under The Radar | 5 Upcoming Brands to Check Out This Week

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Check out a selection of our favorite labels we found this week below, featuring talent from Indonesia, Israel, Germany and the UK.


From:  Tel Aviv, Israel.

In a Nutshell:  Streetwear from the Middle East made through a multinational collaboration between Israeli creatives and Palestinian creatives.

Key Pieces: The brand’s black hoodie features plush Palestinian embroidery on the hood. A beautiful addition to a staple garment.

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Seymoure Sunglasses

From: Munich, Germany.

In a Nutshell: Unisex eyewear from the south of Germany that fuses classic shapes with handmade quality. Also, their website’s interactive homepage is a cool play on augmented reality.

Key Pieces: The SO1 silhouette in slide #2 really caught our attention. It comes in a tasteful ”pink marble” colorway that features blue gradient lenses.

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From: Bandung, Indonesia.

In a Nutshell: Contemporary cowboy shirts embellished with bright graphics that’ll be perfect once the summer hits, and are ideal for layering in the meantime.

Key Pieces: The neon-sign cowboy shirt in #2 is a contemporary interpretation on a Western classic.

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Public Culture

From: Jakarta, Indonesia.

In a Nutshell: Another fresh streetwear label from Indonesia. Their latest collection,”Parallel Existence” features a plethora of streetwear staples shot against Hong Kong’s bustling urban cityscape.

Key Pieces: The ”Subterranean Homesick Alien” tee is a nod to the Radiohead song from 1997’s OK Computer, which was re-released last year.

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Minus Twø

From: London, UK.

In a Nutshell: Streetwear from the UK featuring religious iconography created with society’s youthful outcasts in mind.

Key Pieces: The hoodie in slide #9 communicates the collection’s religious inspiration with a sharp graphic twist.

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In case you missed it, take a look at what industry insiders picked as their favorite sneakers of 2017.