adidas Snowboarding has officially introduced their BOOST boot, which incorporates adidas's relatively new BOOST technology to provide springy and responsive cushioning to enhance your riding with more efficiency and maximum comfort. With the hope of revolutionizing snowboarding boots, the BOOST boot offers energy return through an industry-first midsole material with dynamic edge-to-edge control and unsurpassed responsiveness. BOOST foam also lends an ultra-comfy ride that is three times more resistant to temperature change than traditional EVA foam cushioning. Stay tuned for details regarding availability.
This release follows Nike's recent announcement of them pulling out of their snow-sports program.