When someone says "4/20-themed clothing collection," I think of a T-shirt with a badly edited picture of someone smoking or maybe a generic pot leaf graphic.
Thankfully, some brands are providing tasteful (relatively speaking, I suppose) alternatives to the usual thematic stuff. Isn't it about time we moved beyond the baja hoodie and cargo shorts of yore, anyhow?
Your 4/20 hopefully involves staying inside to indulge (obligatory admission: WHERE MARIJUANA IS LEGAL OF COURSE) but should you venture outside, it's about time that someone made some less embarrassing things to wear while still observing the reason for the season.
If you can tear yourself away from your Snoop Dogg-themed Call of Duty games, light one up for these semi-stonerized (but in a cool way) drops.
BornxRaised
Los Angeles' own BornxRaised is releasing a collaborative line with California's own Cypress Hill. Though most famous for "Insane in the Brain," the group has plenty of other classic West Coast jams in its discography, so much so that there's a new documentary about the group out today (also appropriately titled "Insane in the Brain").
Even still, BornxRaised kept its 420 capsule pretty straightforward, playing with Cypress Hill's logo and stoner-friendly aesthetic via cartoon pot leaves and Zigzag-inspired prints. If it ain't broke, why fix?
Advisory Board Crystals
Advisory Board Crystals, meanwhile, opts for a more sober collection (no pun intended), though you wouldn't know that from taking in the vivid colors and flashy appliqué.
Amidst the glittery plant prints, warped lettering, inside-out seams, "pearl"-laden drawstrings, and exaggerated branding, Advisory Board Crystals purports to be "bringing awareness and reframing the narrative around cannabis" with this collection, "as the laws at the federal level are at a tipping point."
It's a worthy point: despite cannabis' widespread acceptance in America, its continuing controlled substance status in different states resulted in over 8 million arrests in a 10 year period alone.
Good Art
For the discerning stoner, Good Art has taken it upon itself to elevate the typical weed wares, transforming a "peace pipe," ashtray, matchbox cover, and even an eyedrop cap into exquisite silver works of art.
Good Art, for those unaware, is a Hollywood-based collective of silver artisans who specialize in luxe accessories as cheeky as they are sumptuous — nothing Good Art makes is cheap but quality always costs a pretty penny.
HUF
As the company that created the original "Weed Sock," you can expect HUF to come correct with its 4/20 collection.
According to HUF, this year's drop is inspired by '90s-era head shop merch, which manifests as "Weederrari" T-shirts, a pot leaf character plush, and a koozie-clad stash jar.
