The culture surrounding healing crystals is a divisive one; torn between passionate devotees of their powers and those convinced they only work for Stevie Nicks. Advisory Board Crystals, a new L.A.-based brand, is out to change all that with its debut collection, one that opens up the world of magic crystals to streetwear chic.

The collection, titled “What Took You So Long?,” is centered with the brand’s tongue-in-cheek T-shirt in a pristine, marbled pink. The thick typeface and instructions to place a call via daytime telephone number make for a witty homage to the retro advertisements of crystal guides of the past. But of course, the collection also features hand-packaged sets of actual crystals, with this season focused on the romance of divine timing. This year’s crop of geologic talismans includes Moonstone, Labradorite, Pyrite, Rose Quartz and Chrysocolla, specially chosen to combat the romantic needs that may arise this year.

The whole collection is available now, with future collaborations with retailers like Dover Street Market coming in the near future.

For more nature-inspired releases, check out the new Nike Flyknit Racer in "Rainbow".

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