Ahluwalia Studio is the emerging label from 2019 H&M Design Award winner Priya Ahluwalia. For SS20, Ahluwalia leaned into her Indian and Nigerian roots, pulling inspiration from her family's photo archive.

Family photos have been turned into prints on fabric, such as on the pants in slide #11, which feature an image of Ahluwalia's grandfather in vibrant hues. The ’70s suits worn by her grandfather also inspired this season's tailoring, albeit with slightly more modern cuts. These personal touches are mixed with the aesthetics of the UK's ’90s garage music scene, which played a part in Ahluwalia's London upbringing.

Ahluwalia Studio made headlines last year with its sustainable approach to fashion. "I’m Indian and Nigerian, so it’s already in my DNA to not be wasteful — ask anyone from those cultures. You use every last bit of everything," Ahluwalia told us in the most recent issue of Highsnobiety magazine. For this collection, all denim has been sourced from vintage Levi's, the suiting fabric is all deadstock, and the long-sleeve silk shirts have been created by reusing material from last season.

The brand's SS20 presentation was styled with jewelry by Elena Croce, who designed the accessories using repurposed metals, as well as adidas trainers, Burlington socks, and Invicta backpacks, all of which were customized by Ahluwalia Studios.

What To Read Next

  • medicom bearbrick

    These Are the Best BE@RBricks to Buy at Resale Right Now

  • Image on Highsnobiety

    Joe Freshgoods & Vault by Vans Enjoy “The Honeymoon Stage”

  • Image on Highsnobiety

    Lourdes Wants to Be The Next Big American Luxury Brand

  • Image on Highsnobiety

    Willkommen! VEJA To Open Sustainable Berlin Flagship

  • Spencer Phipps photo

    Spencer Phipps Says Save the Fucking World (& Have Fun Doing It)

  • Image on Highsnobiety

    15 White Sneakers You Need in Your Rotation

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.