Brand: Alife x adidas
Model: Nizza Hi
Key Features: Canvas upper, oversized Alife logo on the outside of each foot, rubber midsole, heel tab, dates of Alife’s inception and current year on each of the toe caps, branded laces, TPU wristbands.
Release Date: Initially May, with a wider release to follow May 11
Buy: In-store at Alife Rivington Club and online, as well as at select retailers TBC
Editor’s Notes: Alife is back alongside adidas Consortium for its first collaboration since 2017. A followup to the joint takes on the Gazelle and Stan Smith, this time the brand reworks adidas‘ Nizza Hi.
The Nizza Hi debuted back in 1975. Alife here drapes the sneaker in white canvas, with oversized branding on the outside of each foot. The rubber midsole, heel tab, and branded laces are also done up in white, while the date of Alife’s inception and the current year are printed on the toe caps. Lastly, the sneaker comes with specially-designed TPU wristbands that can be worn around the wrist or over the actual shoes.
Retailing for $120, Alife’s adidas Nizza Hi launches May 2 in-store at Alife Rivington Club and online. A global release is then scheduled for May 11.
In other news, Chinatown Market founder Mike Cherman and Adam Petrick, global director of brand marketing at Puma, pulled up by our office to drop some deep knowledge. Check below.
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