Brand: Alife x Crocs
Key Features: A rubber slip-on design featuring a movable heel strap (i.e. a Croc) with Alife branding throughout. The “Art” version features removable 3D-printed “Jibbitz,” the “Sport” edition features a built-in sock, while the grey “Classic” only features Alife branding.
Release Date: June 14
Editor’s Notes: NYC streetwear staple Alife has done the unthinkable by teaming up with middle-school-teacher-on-holiday staple Crocs on a trio of the latter brand’s infamous rubber slip-ons. Looked at alone, the move seems weird, but with Balenciaga’s recent collaboration with Crocs and Heron Preston and Jeremy Scott designing UGGs, it seems cool brands trying to fire up dowdy ones is the new normal.
The Alife x Crocs pack comprises a standard “Classic” version, which comes in grey and sports oversized Alife branding. The second, dubbed “Sport” and certainly the most interesting from our perspective, is a white pair with built-in white tube socks. Rounding off the drop is the “Art” Croc, which features removable 3D-printed “Jibbitz” (the knickknacks kids put in the holes of a Croc upper to customize the shoe) of New York City’s most famous landmarks. This version retails for $600.
Alife founder Rob Cristofaro explained the reasoning behind the “Sport” Croc-with-a-sock: “This style was born from part fashion trend, part hood reality, and the want of touching upon my youth.
“The tube sock was a staple for me while growing up in New York in the 1970s. In the boroughs of New York, you would see kids rocking socks with the adidas slides. The concept was really to take something as next-level as a Croc, and mix it with these elements.”
Could the vast majority of sneakerheads be wrong? Are the aforementioned brands and celebrities seeing something we’re not? Are Crocs actually fashionable? Really? Let us know your thoughts in the comments.
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