Brand: Alife

Model: Everybody Hi

Key Features: The Everybody Hi "NY!" features a leather upper with suede detailing, pronounced toe cap, and synthetic appliqué “New York!” logo on the side.

Release Date: October 26

Price: $120

Buy: Alife

Editor’s Notes: Alife is marking its return into the footwear category with a new release of the Everybody Hi. The brand began producing its own shoes in 2000, and the Everybody Hi is one of the original sneakers and best-selling silhouettes.

Now featuring a more contemporary shape and higher quality material composition, the Everybody Hi "NY!" is a nod to New York. Specifically, the color scheme of the sneaker references Newport cigarettes.

"Growing up in New York, there were numerous cultural icons that resonate within the youth community, one of these would be Newport cigarettes. Not sure if it was the colors of the branding, the menthol taste of the cigarettes or the outlandish advertising that used to bless the pages of numerous magazines, but Newports are ingrained in NY culture," says Alife's Rob Cristofaro. "This being said, the font used throughout the history of Newport is Cooper Black, a strong, classic font. We have touched upon this reference numerous times in the past and decided that in an underground way, this represents NYC to the fullest."

Decked out with a synthetic appliqué “New York!” logo, Alife's Everybody Hi "NY!" releases October 26.

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