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New brand A. N. OTHER wants to disrupt the fragrance industry with a revolutionary strategy that allows it to create high-end, luxury scents and sell them at affordable prices.

The gender-neutral fragrance line—created by four of the biggest names in the industry—is offered at less than half the price ($50 for 50ml, $80 for 100ml) of most mainstream designer equivalents. That’s because A.N.OTHER puts the perfumers themselves as the star personalities behind the collection, rather than spending a fortune on celebrity endorsements.

Those perfumers include the award-winning David Apel (creator of Bond no. 9 Wall Street and Tom Ford Black Orchid); Nathalie Benareau (creator of Phlur Hanami and Olmsted & Vaux); Carlos Viñals (creator of Christian Dior Higher Energy) and Patricia Bilodeau (creator of Jo Malone Red Roses).

The brand also shuns expensive packaging and retail distribution to focus on eco-friendly and biologically sustainable ingredients. You can purchase A. N. OTHER’s debut 2018 collection by hitting the button below.

In other news, Tommy Wiseau dishes out life advice in Twitter Q&A.

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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