When a designer teams up with Kellogg’s for a limited edition box of cereal you can only sit back and laugh at the bewilderingly silly nature of the fashion industry. Having previously released a crocodile skin clutch bag printed like a Coco-Pops box, Anya Hindmarch has taken it up a level and dropped some real-life Frosted Flakes paying tribute to the designer’s handbag stunt, as Tony the Tiger sports a fetching handbag on the front of the croc-patterned cardboard box.

While we certainly appreciate the daft humor behind this collab, we can’t help feel a little let down by the nondescript nature of the cereal – if Highsnob were to drop some Fashion Flakes of our own you know we’d come through with some trill Chanel logo Cheerios or Air Jordan-shaped Wheaties. Cereal manufacturers of the world – hit us up.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin