Ahead of our drop tomorrow at the Highsnobiety Store, check out the latest psychedelic collab from A.P.C. For its third Interaction collection, A.P.C. collaborates with Brain Dead on a Winter 2019 capsule for men and women. A.P.C.’s Interaction series began in Spring 2019 with Kid Cudi. Now we find Brain Dead creating merchandise for Alex Grasshoff’s 1972 movie, Future Shock, which is based on a book of the same name about the psychological state that comes with an exhaustive amount of change over a short period of time.
Brain Dead also revisits its own logo for A.P.C.’s third Interaction, and as with all Interaction collections, the idea is to interact with and interpret A.P.C. clothing with the collaborating brand’s own point of view. In creating merch that could have been for Future Shock, we see the Spacy Hoodie featuring the movie title in large lettering, while the Dusty short-sleeve T-shirt incorporates an imaginary poster for the film on the back.
See the galleries above to get a feel for Brain Dead’s Interaction collection for A.P.C., which includes styles for men and women. The range will be available tomorrow at 10 a.m. CEST/4 p.m. EST on the Highsnobiety Store.