Apple has opened registration for a series of new art-based Today at Apple augmented reality experiences referred to as [AR]T, available at select Apple stores worldwide. The program consists of three sessions including an interactive walk featuring works by leading contemporary artists, an in-store tutorial on creating AR using Swift Playgrounds, and an AR art installation on display at all Apple locations.
Apple has joined forces with New York’s New Museum to initiate the new sessions by working with seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist — on an experimental project that is free to the public. Co-curated with New Museum, individuals can participate in art walks in San Francisco, New York, London, Paris, Hong Kong, and Tokyo, viewing pieces by the aforementioned artists, many of whom are working with AR for the first time to invent new ways to experience themes.
“The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists,” says Lisa Phillips, Toby Devan Lewis director for the New Museum. “Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric.”
Additionally, all Apple Stores are offering a free Today at Apple session with New York artist, NEW INC member, and educator Sarah Rothberg, teaching participants how to create their own AR experience using Swift Playgrounds. Nick Cave’s AR piece “Amass” is also on display at every Apple location worldwide. Customers can use the [AR]T Viewer in the Apple Store app to initiate Cave’s interactive installation and explore a universe of positive energy.
You can register for all three Apple [AR]T sessions here. The program begins August 10.