April 1, the day everyone falls victim to at least one branded PR stunt and is left feeling like a moron. While some companies — ahem, Microsoft — have banned April Fools’ Day jokes in their offices this year, most still embrace the tradition of spouting silly fake news.
We’ve already covered the surprisingly convincing rumor that Kanye West hid USB stick copies of Yandhi in the sole of his “Geode” YEEZY Boost 700 V2s, but adidas isn’t the only company to get the April Fools’ treatment.
Read on for our roundup of some of the best April Fools’ Day pranks, from durian-flavored condoms, noodle headphones, Pornhub’s “Baterade,” and more.
Nissin x HyperX
Japan’s Cup Noodle purveyor Nissin teamed up with high-performance games headset developer HyperX for April Fools’ — a set of Cup Noodle headphones featuring oversized ear cups that promise to cancel out noodle-slurping sounds and deliver a “silky soft caress of ramen noodles for your ears.”
McDonald’s milkshake sauce pots
McDonald’s opted to troll the heathens who enjoy dipping their fries in milkshakes by faking the launch of milkshake sauce pots in a number of flavors.
Pornhub’s “Baterade” drink
“Introducing Baterade, the first isotonic beverage that helps both men and women recover all their fluids (ALL of them) after any physical activity, from playing pocket hockey to beating on your sparring partner.”
So read Pornhub’s description of its new fake beverage, Baterade (geddit?), which comes in three flavors: Papaya Squirt, Banana Blast and Nutty Explosion.
Timex 25th Hour Project
Timex claimed to have discovered the next age of time management for April Fools’, complete with video stating how the watchmaker had found the blueprint for a 25th hour hiding in the naval of Leonardo da Vinci’s Vitruvian Man. They even finished the gag with an extremely realistic looking product page.
LEGO’s “Find My Brick”
Lego’s prank was crueler than most because it’s something many would love to see become a reality. Imagine the time you’d save while building your dream LEGO world if you had an app that instantly located the specific piece you need.
Tinder’s height verification
Tinder teased its users by claiming to be introducing a new height verification badge on its dating platform. “Simply input your true, accurate height with a screenshot of you standing next to any commercial building,” it said in the ad. “We’ll do some state-of-the-art verifying and you’ll receive your badge directly on your profile.”
Durex introduces new flavors
Durex invited couples to experiment with new condom flavors for April Fools’ Day. One of these new taste sensations was “Dirty Durian,” flavored with a fruit that smells so savage that some countries have banned it in public places.
Road rage got a polite makeover in Honda’s April Fools’ ad that replaced the traditional car horn with a quieter, more passive-aggressive noise that lets drivers know you’re not impressed with their behavior but won’t make a big thing about it.
OFF-WHITE x Juul
“I’ve always been interested in how people inhale and exhale,” the publication quoted Alboh as saying. “I see it as the most primal form of expression, so for me, doing something with Juul was an obvious move.”
Google claimed to be launching a new translation system that not only promised to keep your tulips entertained, but understood.
Hello Fresh unicorn box
Ripping on the annoying trend that is unicorn food, food delivery service Hello Fresh claimed to have launched a unicorn box that sprinkles your meals in colorful glitter, frosting, and sugar.
Jägermeister came through strong this year, stating it was moving into the cannabis market with a Jägermeister-themed bong kit complete with recyclable bottle, bong carb, hacky sack, eye drops, lighter, and grinder. What more do you need ahead of April 20? (Other than the item actually existing, of course.)
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