This week Tiffany & Co. launches a campaign featuring the “Tiffany Paper Flowers” assortment, Chief Artistic Officer Reed Krakoff’s first jewelry collection for the brand. Dubbed “Believe in Dreams,” the project also showcases various other Tiffany & Co. jewelry lines, including Tiffany T, Tiffany Keys, and Tiffany HardWear.
The coinciding campaign film, by Hunger Games director Frances Lawrence, then stars actress Elle Fanning as she peers into Fifth Avenue flagship windows. She is quickly transported from reality to a dreamlike landscape with music and color taking over the streets of New York.
The piece is set to the soundtrack of a reimagined “Moon River,” with Fanning’s vocals paired alongside original lyrics by A$AP Ferg. This accounts for the first time that Tiffany & Co. has created a song, which is downloadable via Spotify.
In other jewelry-related news, this Patek Philippe watch just sold for a record-breaking $642,500 USD at auction.