Aston Martin has unveiled a high-performance brand called AMR (Aston Martin Racing) which will create extreme road and track models.

The new arm was announced at the Geneva Motor Show along with two new concepts that will go into production — the Aston Martin Rapide AMR and the Vantage AMR Pro. The former has been bolstered with a new grill, front splitter, side sills, rear diffuser, 21-inch wheels, and a revamped interior; the latter has its power elevated to 500bhp and incorporates race-spec adjustable suspension, competition engine and transmission mounts, center-lock wheels, and additional motor sport upgrades. Basically, it's the original models on steroids.

Aesthetically, the whips have been spruced up with badass lime racing stripes. A new badge will also feature across the range.

“Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models,” said Aston Martin CEO Andy Palmer in a statement. “With the AMR brand we have the perfect platform to deliver both.”

Only 210 models of the Aston Martin Rapide AMR will be made, which is a lot more than the seven Vantage AMR Pros. Further pricing and availability details have not been revealed.

The Rolls-Royce Ghost has a crushed diamond paint job. No, really. Check it out here.

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