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Swedish label Axel Arigato treads new territory for FW18 as it introduces new categories, including a women’s ready-to-wear line. Minimalism still sits at the heart of the brand but this season sees its most diverse and ambitious yet: the campaign’s inspiration is the embodiment of strength from man’s best friend and prominently features a range of dog breeds throughout the lookbook.

Some of Axel Arigato’s best-selling styles are reinterpreted with intricate fabrics and bold colorways with materials like corduroy frequently used to evoke the nostalgic coziness of fall. Its outerwear range gets updated with pieces never done like bomber jackets, puffers, and coach jackets while the System Runner—a new contemporary sneaker that’s a cousin to the Tech Runner—takes center stage in a range of minimalist colorways and drops this fall. Look for the Tech Runner launching today on Axel Arigato’s website as well as its Stockholm and London stores.

Check out the entire lookbook above and head to Axel Arigato’s website to shop the latest collection.

Words by Daniel So
Branded Content Editor

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