While creative director Olivier Rousteing is a fan of tapping his beautiful friends to liven up Balmain campaigns, the French designer has gone a different route for Spring 2016. Rousteing takes it back to the '90s, calling on some of fashion's most iconic supermodels — Cindy Crawford, Naomi Campbell and Claudia Schiffer — to star in the shoot.
Olivier chose the three veteran beauties because he says they are what made him love fashion years back and still do to this day. “I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget. You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving.”
The new spring campaign shoot reunited Crawford, Campbell and Schiffer, seeing them don Balmain's latest designs, all shot in black and white.
After taking a look at the campaign, be sure to brush up on the muses behind the world's most famous fashion designers.