Design
Where form meets function
Bamford Watch Department
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Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department
Bamford Watch Department

Following on from its recent customized watch collection with TAG Heuer, Bamford Watch Department has unveiled new additions to its Mayfair series – the “Miami” pack. Inspired by the colors of the coastal city, the sporty-chic capsule features color-customized watch faces avaialble in blue, orange, pink and green.

The beach-ready wrist piece is not only customizable but is notably scratchproof on account of its stainless Steel finish complete with a military grade titanium coating. For avid swimmers, the Mayfair is also waterproof up to 100 meters. Depending on your preferred look and fit, customers can choose between a rubber or leather strap.

“For this series, I was very keen to focus on how the watches are incredibly wearable, something you can take with you to the pool for instance,” notes founder, George Bamford. “Rather than holding you back from having fun on holiday, these watches are a companion designed to enhance it with colors that appeal to all.”

For those who wish to order their customized “Miami” pack Mayfair watch, requests begin at approximately $577 from BWD’s online site.

Which BWD watch face would you like to cop? Let us know in the comment section below.

And in case you missed it, Daniel Ashram and Anicorn teamed up on a limited edition watch.

Candice Nembhard is a writer and journalist based in Berlin.

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