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Bamford Watch Department have launched a new range of watches under its Bamford Heritage banner. For this particular delivery, the model of choice is the iconic Rolex Daytona, which is quite possibly the most recognizable sports watch in existence.

The Daytona features a Bakelite bezel with shaved crown guards and most notably, an eye-catching new dial that comes optioned in five colors — black, blue, green, red and white — to emulate the classic Paul Newman design.

You can shop Bamford’s new Rolex Daytona Heritage series exclusively through BWD.

Bamford also recently launched new “Polar” edition Rolex watches.

Not NYC, not LA.