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Watch enthusiasts can now look forward to British watch customizer Bamford Watch Department working its magic on some of TAG Heuer’s most iconic designs.

BWD is known to design some beautiful watches, such as these BAPE x BWD Rolex Daytona and GMT Master II customs.

Customers can now personalize a TAG Heuer directly on BWD’s webstore, with all watches, components and supplies sourced directly from TAG Heuer’s headquarters in Switzerland.

The partnership was launched on October 12 and the custom pieces are available directly from BWD as well as at worldwide stockists such as Dover Street Market and colette.

Get inspired by the custom TAG Heuer Monaco, Carrera and Autavia models above and then head over to BWD to design your own.

In other news, Tommy Hilfiger takes it back to the ’90s with the new Tommy Jeans collection.

Bean-eating content machine!