barny fletcher
Other / Bella Howard

Last year, Barny Fletcher emerged out of nowhere with a flavorful track called “DOUGH.” Since then, we’ve been patiently waiting to see what the London MC could possibly do next to top that and were not disappointed with his brand-new single “Christ Flow.” Today, we’re exclusively premiering the official music video for the immersive track which he told us is literally about nothing.

“That’s the whole point of it I guess,” he says. “It twists and turns and you can’t predict where it’s going.”

Fletcher is currently working on his debut mixtape, but hasn’t revealed the drop date yet so stay tuned here for more updates. Kick off your weekend with this savory tune and after you watch the visual, scroll down to learn more about the MC in our introductory interview.

What was your entry point into music?

It’s all happened pretty casually if I’m honest. I’ve always listened to music. Had lessons. Went to gigs here and there. Joined a band. Started writing songs. Left the band. Kept writing songs. Put some stuff on the internet. Management hit me up. Made lots more music and now I’m doing a Q&A with Highsnobiety.

Are there any artists that inspired or influenced you?

Many. I grew up listening the The Beatles, Dylan, Rodriguez, Peter Sellers, The Bonzo Dog Band, The Kinks and all that 60s/70s shit. I still listen to it. It’s awesome. Nowadays I listen to lots of Jazz, some Gangstarr records, SahBabii, Drake, Kendrick, Jay-Z, Frank Ocean, the usual suspects. I think everything that I listen to influences the music I make in some way. Constantly evolving. I’m like a Pokémon.

What was your experience like growing up in London?

London is a cool city. It’s very clique-y though. I’ve never really been into that. I can appreciate how people like having their crews and shit but I feel like that would just slow me down. I’m trying to write songs and secure the bag. London is London, there’s no place like it.

Were you raised in a creative household?

It was very creative. There was always music in the house and art hanging on the walls. We had a piano in the kitchen. I took all sorts of music lessons which I would end shortly after starting them. I think I just wanted to try everything out. I remember having trumpet lessons and drum lessons even though I had neither instrument to practice with at home. I was just interested.

How did this environment shape you as an artist?

Because of the environment I grew up in I am constantly inquisitive. Every time I go to the studio it’s like going to class. If I want to take this as far as it can possibly go, I’ve got to remain a student. ‘There are no shortcuts to any place worth going.’

When did you start writing and rapping your own songs?

I started writing songs when I was in a band at college. I think of myself as a singer first and foremost. I only started rapping about a year and a bit ago. I had listened to rap prior but hadn’t tried actual actually writing it. Turns out it sounded pretty good when I did. There’s a lot of freedom and movement with it. You can literally talk about anything and if it works, it works.

What is it about hip-hop that’s so appealing to you?

Hip-Hop is a genre which can easily bring in all sorts of other genres and still be just that, Hip-Hop. You can bring in elements of Jazz, Rock, House, you could sample fucking Pavarotti, put a beat under it and it’s still Hip Hop. You can’t really do that with anything else. There are so many ways to present it. Definitely the most versatile genre. I’ve had lots of fun with it.

How would you describe your musical aesthetic?

I struggle with this one. Lots of artists say how they’re versatile and you listen to their music and it sounds the same as their last tape. Yes, this first tape is Hip-Hop. But the next tape probably won’t be hip-hop. And the tape after that won’t be what the previous one was. It just makes things more interesting for both me, and for listeners. That just makes sense.

What was going on at the time when you started working on this track?

At the time I was still pretty new to the whole “going to sessions and writing songs in a room” thing. With “Christ Flow,” I literally just started free-styling and came out with the line “Christ Flow, it don’t mean much but its sounding tight though”. I thought that was cool. So that was made into the hook. It also gave me the liberty to write a song about completely nothing and get away with it.

How is the accompanying visual an extension of the song?

The visual is just as random as the song. I’m just fucking about. That’s pretty much it. It ain’t that deep.

What was your concept for this video?

I just knew I wanted it to be fun and visually interesting. The song is like two minutes long so I didn’t want it to have a complicated narrative. That would be overdoing it. The video has energy. I’m in a Supermarket just rapping the song. Pretty straight forward. This is only a mixtape single too, we’re on a budget, aight? hahaha.

Tell us about the mixtape that you’re working on.

The mixtape is complete. I worked with some crazy talented musicians and producers. The whole process of putting it together was seamless. As well as producing 2 of the tracks on the tape, Karma Kid played a huge role in the piecing together of everything. He made 7 songs from 5 different producers sit together beautifully and sound like a full body of work.

What are you most looking forward to this year?

Last year I wrote about 200 songs. Disco, Rock, R&B, Pop, Indie shit, more Hip Hop. So I’ve got lots to work with. I will release two tapes this year. I’m yet to perform a live show. That whole side of this music thing, is new to me. Live rehearsals start soon. 2019 I’m just trying to have a good time. It’s that simple.

Anything else you’d like to share?

Don’t go to university for the sake of going to university. Do what you enjoy and make it your mission to get paid to do it. Easier said than done, sure, but it’s doable. Later guys.

For more of our premieres, check out Elohim’s new video for “Buckets” right here.

Words by Sydney Gore
Features Editor

Softcore tastemaker at your service.