Apple, Netflix, and adidas are among the global brands that have received an aesthetic overhaul in celebration of 100 years of Bauhaus. The project was initiated by creative platform 99designs, who tasked its design community with reimagining iconic logos in Bauhaus' "less-is-more" style.
As you can see from the gallery above, all pieces carry a geometric, simple design — one filled with vertical and horizontal typography and minimal color palette — that's synonymous with Bauhaus. Founded in 1919 by Walter Gropius, the movement aimed to bridge the gap between art and industry, introducing architecture and geometry into the fine art field with a focus on mass production and economics.
“This project really demonstrates the long-lasting, global impact that Bauhaus has had on artists all over the world," Patrick Llewellyn, CEO of 99designs said. "The work featured has been created by designers in more than 10 countries from Argentina, Guatemala and the US, to Russia, Latvia and the UK."
Continuing to discuss the movement, which occurred as the world was undergoing a mass technological change, Llewellyn added, “It’s easy to draw parallels with people’s anxiety around things like automation and artificial intelligence today, but it’s inspiring to see how technology can bring together a global community of creative talent and demonstrate how the timeless principles of Bauhaus design still resonate today.”