After tapping Serena Williams, Kris Wu, and more for its global “Above the Noise” campaign, Beats by Dre presents its latest installment, this time featuring the world’s most ambitious and adventurous athletes in winter sports.

Starring the legendary Shaun White (US) Lindsey Vonn (US), Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan), and Sui Wenjing and Han Cong (China), the piece highlights how these athletes must maintain a masterful focus and unwavering drive to represent their countries and perform at the highest, as the 2018 Winter Olympics approaches next month.

The athletes also showcase special edition Beats Studio3 Wireless and Powerbeats3 Wireless headphones in "Winter Red," as both items incorporate the Apple W1 chip which provides easy one-step Bluetooth connectivity and the added ability to toggle seamlessly between iCloud-registered devices.

Offering powerful, dynamic sound and long battery life as well, view additional details on both headphones directly at Beats by Dre.

In other news, TAG Heuer unveils the world’s most expensive smartwatch at $180K.

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