E-40 is a musical artist whose work tends to always carry the distinct quality of getting you as hype as humanly possible. It should be no surprise then that his song “Tell Me When to Go” (a track literally all about going amped beyond control) is the soundtrack to the new international campaign for Beats by Dre. The end result makes for one hell of a 30-second TV-spot.
The clip is titled “b [Ready]” and stars NBA star Draymond Green as he gets ready for a game. Things start simply with Green meditating in his living room, but before we have time to register anything else we’re thrown headlong into a black and white fantasia of high school gyms, street parades and barber shops filled with people singing along to E-40’s rapid-fire delivery. If the commercial was any more high-octane, it would have to come with a health warning.
In need of more musical accessories? This floating sneaker may be up your alley.