The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from Korean oddballs to gritty UK urbanwear – get to know them before they’re massive.

If your brand wants to be considered for future posts then, by all means, get in touch. For more undiscovered talent, check out the rest of our Under the Radar series.

Used Future

Yet another addition to Korea's thriving fashion scene, Used Future pairs modern menswear staples with a generous color palette and some downright silly motifs. Sweaters are adorned with graphics advertising broccoli and sardines - for the health-conscious fashionista, presumably - while hoodies, anoraks and knits are presented in easy-to-wear colors and fabrics.

Korean brands consistently produce some of the most striking visuals in the game, and you can add Used Future as yet another one of the country's many names to keep an eye on.


London-based designer Sebastiaan Pieter injects his FW16 collection of contemporary menswear with a few subtle nods to gay culture. Men's staples are adorned with gratuitous zippers and tongue-in-cheek slogans - namely "cruise" and "HH" (which we're told stands for "high & horny") - while a healthy smattering of leather and nylon keeps things thoroughly masculine.

Centerpiece to Pieter's collection is a bold red bomber, which comes cut boxy and with extra pockets, almost like a cropped field coat. Pieter describes his aesthetic as "a masculine look intended for a man who is aware of his body" - which probably explains the fetishistic armbands belted on a pair of elongated shirts - also another key piece.

C by Loredana Pinasco

Italian designer label C by Loredana Pinasco drops a SS16 collection of workwear-infused streetwear. Sticking to a bare (/non-existent) color palette, a variety of jersey and fleece staples are gratuitously adorned with cargo pockets, straps and clips, creating an unorthodox spin on utilitywear that's more at home on the dance floor than the factory floor.

It's not all pockets and monochromism, though - elongated cuts and generous layering adds depth to the brand's aesthetic - as do the designer's elongated, trailing drawstrings.


Hailing from Seattle, Manta's "New Cold War" collection tackles themes of isolation and struggle via some rather bleak-looking graphics. Black tees, black crewnecks and black hoodies are used as canvases for the brand's striking visuals, which are executed in a haphazard cut-n-paste style and accompanied by some fittingly unsettling slogans.

There's a ton of exciting streetwear talent coming from the West Coast right now - the brother of 424's Guillermo Andrade, Andrew Andrade, stars in this lookbook, by the way - and Manta's latest drop only adds to the wave of gritty, rebellious aesthetics that are emerging from the area of late. Look for the collection to drop this Friday, January 15.


Philadelphia's CXX lifts the curtain on an aspirational set of streetwear garments. The brand utilizes hand-dyed fabrics, curved hems and French seams throughout its collection, while Breton-striped tees and overcoats are given a new spin thanks to striking forest-green colorways.

If emerald-colored topcoats sound a bit difficult to pull off, the brand has you covered with some more accessible - but no less striking - pink and camo pieces.

Gold Sport

Nottingham, UK, may not exactly be a hotbed of streetwear activity, but that doesn't seem to have bothered Gold Sport, which drops a small collection of street basics inspired by ’00s sportswear. Frequently referencing Nike's TN line - which was a cult classic on the streets of England - the label drapes its name in jacquard ribbons across a variety of staples, just like athletic brands did back in the day.

The brand's collection might be inspired by sportswear's golden era, but the stark black-and-white palette keeps things feeling very contemporary.

For more undiscovered talent, check out the rest of our Under the Radar series.

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