The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from nouveau-surf gear to X. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Surf Is Dead

A reaction to the mainstream, corporate nature of the surf industry, newcomer label Surf Is Dead previews its debut collection of vibrant graphic tees. Executed in pastel hues and with enzyme-washed fabrics for a super-soft, worn-in feel, the brand's tees feature a variety of tongue-in-cheek graphics.

"Born on the broken back of the dying surf industry," the label is a self-styled "new interpretation of the old classics: sex, drugs and surf." From the looks of it, the brand's first drop has flown off the shelves already, so keep your eye out for further goods.

Landlord New York

A new addition to the Big Apple's thriving menswear scene, Landlord New York presents a line of low-key, casual classics. Baggy trousers, baggy hoodies (with XXXXXL drawstrings) and baggy jackets keep things super louche and lazy, with MA-1-style shell nylon used across trucker jackets and trousers, imbuing them with some unexpected military vibes.

To Seek Another Title

Parisian photographer Blake Rodich debuts his first foray into fashion via his label To Seek Another Title. Designed, sourced, cut and sewn entirely himself, the collection features a sparse color palette, while minimalist silhouettes are accessorized by trailing ribbons and drawstrings.

Rodich's fashion-forward vision sees trouser legs repeatedly stacked above the ankle, while garments are left loose-fitting and genderless. A promising start for sure.

Private Policy

Parsons graduates Haoran Li and Siying Qu debuted their unisex Private Policy line at NYFW last September, and now unveil their collection for Fall/Winter 2016.

Genderless silhouettes are offered in both men's and women's sizes, while the brand's look brings downtown streetwear into decidedly more fashionable territory, thanks to high-end fabrics and novelty accessories like tasseled cord belts and oversized harnesses.

Open Nine Five

LA label Open Nine Five's inspiration comes from the intersection between urban living and the great outdoors. That means loose, androgynous cuts are executed in dusty and earthy neutral tones, with linen and wool fabrics used alongside plush suede, for a high-end aesthetic that encourages genderless dressing.

The New Originals

Amsterdam label The New Originals drops a new editorial for its "Secundi" capsule collection. Highlight of the range is no doubt a golden yellow sweatsuit, made extra-chic thanks to its turtleneck sweater. Pared-back graphic tees, with branding to match the brand's sweat gear, round off the brand's SS16 ensemble.


Yet another label ditching gender-specific clothing categories (which is no bad thing), designer Imran Malik debuts his Farida brand's Fall/Winter 2016 "DUALITY" collection. A smorgasbord of high-end fabrics like cashmere, silk and GORE-TEX are used throughout the designer's fashion-forward pieces, while camo patterns are reinvented for the fashion consumer via glossy fabrics and striking color schemes.

For more upcoming talent, check out the rest of our Under The Radar series.

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