Merchandising has always been an important revenue stream for music artists, but this last year it has turned into a completely new monster. It is not solely there anymore to showcase your support for an artist, it has become fashion. From the merchandising collections of Justin Bieber, Kanye West to Drake, fans are going crazy to get their hands on the latest merch from their idols.

The latest one to join the club is Beyoncé for her new album Lemonade. The Lemonade merchandising collection includes graphic T-shirts, long-sleeves and hoodies, along with a series of simple caps, iPhone cases, tank tops and tote bags. You can shop the full collection now here.

What are critiques saying about the new album? Find out here.

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