Bounce music icon Big Freedia has put together a Ben & Jerry’s ice cream flavor called “Bouncin’ Beignets.” The vanilla ice cream comes with a New Orleans-inspired bourbon caramel swirl.
According to The Times-Picayune, Freedia’s publicist contacted the Vermont-based ice cream maker to pitch a new flavor inspired by New Orleans’ self-styled Queen of Bounce. “The answer was no, right away,” Freedia said.
She then took it upon herself to mock up a fake Ben & Jerry’s ice cream tub and mobilized her fan base to sway the ice cream brand. The plan worked, and by June, Big Freedia says she had “middle-age white men twerking in Vermont.”
Ben & Jerry’s has now stated that it hopes the flavor will be sold in stores one day. This weekend saw a one-time-only batch sold locally in New Orleans as a sort of market test, with proceeds going to No Kid Hungry, a nonprofit whose goal is to feed underserved children in the city.
On this episode of The Dropcast, we are joined by by Jabari “Jacuzzi” Khaled, founder of Basketball Skateboards and under-the-radar creative who’s worked with your favorite designer’s favorite designers.