Brand: Billionaire Boys Club
Key Pieces: Hoodies and tees detailed with Katana-style “Billionaire Boys Club” graphic
Editor’s Notes: After teaming up with Takashi Murakami on rare accessories, Billionaire Boys Club now presents its “Tokyo” capsule encompassing pullover hoodies, along with short and long-sleeve T-shirts.
With BBC ICECREAM celebrating its 15th anniversary this year, this drop is highlighted with the classic “Billionaire Boys Club” branding screen-printed in Katana-style writing revived from an OG design created by the Billionaire Boys Club Japan team, in addition to a “Heart and Mind” text graphic, derived from the Billionaire Boys Club mantra, “Wealth is of the heart and mind, not the pocket.”
You can find the entire collection at BBC’s NYC flagship and online starting Friday, April 13.
Next up, Slam Jam and Needles debut a cozy tracksuit for spring.