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Billionaire Girls Club enlists 19-year-old photographer Vicky Grout to shoot their latest collection on the streets of East London. The area's gritty streets are set against the bright and breezy aesthetic of Pharrell's spinoff label, for an editorial that successfully captures the season's street-ready goods. Bold graphics feature on the front and back of streetwear staples such as tees and hoodies, while the pieces themselves come in both unassuming and arresting pastel colorways.
Look for the Billionaire Girls Club Spring/Summer 2016 collection now at the BBC/ICECREAM EU online store and the BBC flagship store at 36 Marshall Street, London.