Birkenstock is currently hosting a pop- up shop in Berlin-based concept store Andreas Murkudis. The sandals will be displayed in a mobile shipping container called the "Birkenstock Box" designed by architects Gonzales Haas AAS. This box will travel from store to store worldwide --- first setting up in the company's country of origin.
Andreas Murkudis has been in the industry for over 10 years and has become renowned for his taste and ability to take his visitors on a highly curated journey. His store holds brand like Dries Van Noten, Maison Margiela, and Yohji Yamamoto, as well as an assortment of crafted pottery and lighting features. It only seems right to have the architects that helped Andreas create his retail space to connect once again to make this Birkenstock collab as exciting and innovative as possible.
The sandal company has the ability to reach the masses as well as those that are a bit more particular about their fashion choices. This is a solid next move for the heritage brand that just showed for the first time in Paris for the SS18 market.
The Birkenstock Box will be at Andreas Murkudis' brick and mortar store until July 22, before traveling to 10 Corso Como in Milan and Barney's New York.
Birkenstock Pop-Up Potsdamer Straße 81e 10785 Berlin Germany