Former 424 on Fairfax creative and fashion model Bradley Soileau drops a new video lookbook for his brand Blackfist on adult website PornHub. An obviously NSFW affair, the clip features the brand’s sophomore collection, “Hurts So Good,” in a number of provocative and raunchy settings.

The video follows up Blackfist’s unexpected collaboration with the porn destination and takes NSFW lookbooks to the next level. Regarding the debut, PornHub vice president Corey Price related:

“Here at PornHub we remain steadfast in fostering creativity and giving talented individuals a platform. We embrace Blackfist’s entire approach to fashion and see something inherently unique in Bradley’s [Soileau] vision for fringe aggression and subversive attitude toward what’s considered mainstream. He is a talent we look forward to promoting on our site and hope to bring his message to the masses as we move forward.”

Whether or not they hit the mark is up for debate. Let us know in the comments section below if you think Blackfist is pushing the medium forward through this effort or if it’s simply an easy way to get headlines.

Editorial Director, LA

Brock Cardiner is Highsnobiety's LA Editorial Director. He oversees Highsnobiety's editorial initiatives on the West Coast.