Massachusetts shop Bodega is poised to introduce a new release model dubbed SERIES. SERIES is a refreshing retail concept which examines the intersection of art and design, sports, culture, and fashion, as revolving exhibitions. The project will in turn act as a collaborative space that focuses on one brand’s capsule collection per exhibition. Ultimately, SERIES will operate as an ephemeral and revolving gallery, presenting each collection with depth and storytelling throughout the space and customer experience. Bodega is slated to present a limited number of exhibitions throughout each year on an invite-only basis.
“We’ve been experiencing campouts and queues for special projects since the beginning of Bodega and began to think how great it would be to create that opportunity for special collections from our extended family of friends and their brands," says Bodega Co-Founder Oliver Mak. "Bodega itself is a full environment so why not create full environments in a space like SERIES for projects that have full storylines and visuals that should be presented as an exhibition. The lines between fashion and art are so blurred, we might as well fuse the two by highlighting fashion as performance art, and the retail space as installation art.”
Bodega will kick off its 2017 SERIES with exhibitions alongside adidas Originals by Alexander Wang, New Era, Bandulu, and Stone Island. The inaugural installment will be with adidas Originals by Alexander Wang, with drop one taking place on April 1 and the following on April 15.