Daniel Lee and Bottega Veneta have tapped photographer Tyrone Lebon to shoot the label’s new men’s and women’s Fall 2019 campaign. Set in a sun-drenched concrete basin in Joshua Tree, California, with a gold-colored supercar suspended in the air, the campaign hones in on a “new vision of a modern, unapologetic luxury,” Bottega Veneta points out. While referencing post-modern symbols of status and glamor, the Fall 2019 editorial furthermore explores the contrast between man and machine.
“Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status,” says Daniel Lee.
As for the actual Fall 2019 garments from Bottega Veneta, they are clean, precise, and polished. The imagery ultimately serves to tease the collection in line, cut, and construction.
On this episode of The Dropcast, we are joined by founder and creative director of 18 East Antonio Ciongoli, who gives us some wisdom on how to run an independent label today and talks about his past in menswear. Enjoy.