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Just yesterday, America’s favorite boy band took to Twitter to announce their signing to RCA Records and quickly followed it up with a teaser video featuring BROCKHAMPTON’s “newest member,” Jaden Smith.

In the clip, the former Highsnobiety Magazine cover star stands in a quiet parking garage to introduce himself and announce the group’s signing to RCA. Afterwards, new music starts playing in the background before we’re treated to the title of BROCKHAMPTON’s next album, Puppy, set to be their fourth studio album and the group’s first on a major label.

Following fears on social media that the group had “sold out” because of this move, defacto leader Kevin Abstract took to Twitter to calm detractors down.

The announcement follows a series of recent headlines for the group, including an interview with Nardwuar and new slogan-adorned merch for SS18.

As always, stay tuned for more and find out why BROCKHAMPTON is the evolution of the boy band.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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