Christopher Bailey showed his final Burberry collection, a SS18 offering titled “Time,” in London this weekend.
The rich and vibrant collection delves deep into the rich history of both the brand and its departing chief creative officer, who leaves after 17 years at the quintessential British label.
“Time” celebrates the “past, present and future” of Burberry, according to Bailey, yet it’s his own connection to the brand that shines through in this most autobiographical of collections. It’s a symbolic revisiting of the 1980s and ’90s style tribes of working class England; his own experiences of growing up in Halifax, Yorkshire. He brings back back the licensing of “Burberry’s”, the original name for the house, to re-release a capsule collection of sweatshirts, checked bucket hats and baseball caps in the classic “Nova” check.
Elsewhere, there are references to fake Burberry of London logo sweatshirts and cheap licensed silk scarf prints, as well as a smattering of oversized raver parkas and grunge-like fleece hoodies worn over long skirts. The eagled-eyed will also notice the brand’s first foray into luxe shopping bags (slides 26, 28).
The “see-now-buy-now” collection will be divided into multiple product drops throughout the year. Take a closer look at the collection in the gallery above.
In other news, this Supreme bomber is actually a tribute to Fendi.
- Photography: Eva Al Desnudo / Highsnobiety