In celebration of the launch of its new made-in-Scotland scarf bar, Burberry released a short film which details the journey of its cashmere scarves from initial harvested during molting season all the way up through the weaving and washing process. The short intersperses nostalgic scenes of old world craft with epic cuts of the Scottish wilderness, beautifully tying in the natural with the man made.
Furthermore, we're treated to scenes of traditional looms, which have undoubtedly been used for decades, click-clacking away and leaving neat trails of woven fabric in their wake. These looms are actually located in old mills in the towns of Elgin and Ayr respectively, and it is there that Burberry sources and creates its cashmere products.
Starting this week you can buy your scarf online or in-store. For an extra personalized product look into Burberry's monogramming service, which is available onsite in the brand's global flagship at 121 Regent Street, London.
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